The golden egg of the digital signage market.
Digital signage has been dubbed, the new way for retailers to communicate with their customers. It is a no brainer - spend money on monthly printing, installing, wear and tear, or just invest the initial money needed to start a digital signage network and never again throw your money on these unnecessary reoccurring expenses?!?! .
Better than all, it looks better, delivers interactive live content, and provides a way for expanding to other directions.
Avenues such as selling advertising space to your vendors, making money to cover your initial expense, and opening a gate to future revenue flow. Make more money by promoting your highest margin products, and pointing out the location where they can get it - NOW!. Interlace relevant content to your products, or market, influencing on the purchasing decision now, when the product is few feet away.
Your customers will enjoy the eye catching glamour shots of your products on the screen and see the product on your shelve. Post your calendar of upcoming sales events and special promotions . Buy 1 get 2.. 20%, 30% 40% off all all red tag items.. Free financing.. 5% taken off on all items at register. etc.
You do not have to decide what's more important, you can schedule different ads to display in every monitor.
Further, your marketing expense does not have to be gigantic, a simple power point presentation can deliver your simple messages, and a vivid flash presentation can replace a costly 30sec. ad production.
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